Where the Ultra-Wealthy Buy Their Second Home

Ultra-wealthy individuals with a net worth of USD 30 million or more (UHNW) in 2025 are expanding their preferences for secondary homes beyond traditional elite locations such as London and New York. A new report by Altrata, based on extensive global property and profile databases, has identified the top 20 cities worldwide where the ultra-rich are buying second residences. While London and New York remain dominant, Naples (Florida), Dubai, Lisbon, and Aspen are rapidly gaining popularity. These homes are not merely vacation spots: they are considered strategic assets offering tax advantages, geopolitical security, and lifestyle appeal.
Naples, Florida, tops the list, with as many as 95% of UHNW homes classified as secondary residences. In Aspen, there is one UHNW resident for every 77 people, demonstrating an exceptionally high concentration of wealth. Lisbon, despite the abolition of the Golden Visa program, maintains its popularity, while Geneva and Zurich attract buyers due to their stability and high standard of living. Despite rising property taxes in the UK, London still ranks third in the number of secondary home ownerships, thanks to its legal security, cultural prestige, and connectivity.
Overall, today’s investments in luxury housing reflect a broader focus on flexibility, wealth protection, and a global lifestyle—led by cities offering strong legal frameworks, educational resources, and international mobility.

Tržište nekretnine, 09. Aug. 2025.